Is starting your business over every few years getting the best of you?
It’s never fun when you have to move and start your business over in a new town. There’s so much to think about—not just marketing, but also the financial side of rebuilding. But don’t let this discourage you from continuing your business—let it be a perk!
What I mean by perk is this: every move allows you the opportunity to meet new clients, grow your network, and stay connected with them long-term (hello, return clients when they travel or refer you to friends!). It also allows you to expand your portfolio and push yourself creatively outside your comfort zone. Not many small businesses get the chance to reinvent themselves, but as photographers who travel or relocate, we do.
Personal Backstory
I was born and raised as a military child, and later became a military spouse—so moving is practically in my blood. But as I get older, I’ve found myself craving a stable community where I can plant roots.
That’s why this next move feels so exciting: I’m relocating from New Mexico to the Dallas–Fort Worth–Arlington area of Texas. While I’ll miss the beauty of the Southwest, I can’t wait to discover new locations and connect with families and couples in my new community.
Tips for Marketing Your Photography Business When You’re New
1. Announce your move early
Let your clients and followers know you’re relocating as soon as possible. It gives your current clients time to book sessions before you leave and helps potential clients in your new location start finding you.
2. Lean into social media and local groups
Join local Facebook groups, update your hashtags for the new area, and start engaging with local businesses and community pages. This builds visibility quickly in a new market.
3. Offer “welcome” sessions or specials
Consider offering discounted mini-sessions or portfolio-building shoots to connect with new clients and build word-of-mouth referrals fast.
4. Reuse what already works
Don’t reinvent the wheel. Use your existing portfolio, testimonials, and workflows—just adjust your SEO and marketing to highlight your new location.
5. Focus on relationships, not just bookings
Your first clients in a new city are your biggest advocates. Go above and beyond to make their experience unforgettable—they’ll become your best marketing tool.
Even though starting over can feel intimidating, every move I’ve made has brought me clients I never would have met otherwise and opportunities that stretched my creativity. If you’re facing a similar move, remember: being “new” isn’t a setback—it’s a fresh start waiting for you to make your mark.
Are you or do you know someone in the Dallas–Fort Worth area?
I’d love to connect with families and couples looking for heartfelt, natural photography. You can view my portfolio and learn more about sessions at www.kalacphotography.com. Texas calander is ready!
Cheers,
